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Leads NEVER Die – Mine your Leads

Interesting information….a former PSL client from a year ago called the office. He had generated about 100 leads a year ago. He said he gave each one of them a phone call or two, maybe an email, and then decided after 30 days it wasn’t worth the effort and canceled. A few days ago he decided to go back and look up every address from the PSL leads and discovered that 20 of the properties turned into listings with another agent and were sold in the last 6 months. He promptly signed up again. I don’t care if they are PSL leads or from another source…..your database of leads is a gold mine if you mine them properly. Bob Corcoran once told me something I’ve never forgotten. EVERY house will eventually be sold at some point in time. Even if it burns down you can still sell the land.